Pepcid Ac Analysis

The problem famotidine AC faced in its sign entry into the commercialize was direct competition from competing harvest-feasts that, together, took almost all market share. Pepcid AC positioned itself as three important things providing lasting succour from GERD and gastrointestinal upset by means of the fewest pills possible and providing not only relief but prevention. Tegamet already had an established marketing introduction that consisted of customers who knew the brand name and were become flat to switch to another product.The main level off of entry for Pepcid AC would be educating the public on the H2-receptor adversary prescription drugs, the reduced number of pills needed, and the difference between market-standard Tegamet and new Pepcid AC. My recommendation would be to consider TV advertising as a main means of communicating the product offering of Pepcid AC and essentially spreading the word on how the product differentiates itself.Product endorsement from a physic ian would be beneficial to push the product into the hands of weary consumers. Finding a series of doctors who would be able to push the product is the largest problem. Doctors were finding that traditional antacids were easier to sell because they already had an established reputation in the household. By finding a few key doctors who have a lot of influence in the community such as a Dr. Phill or a Dr.Oz, and offering the product as free samples to the doctors and their patients, it would servicing get the brand name into the mouths of mothers around the country. Endorsement for the product by a few key doctors who are respected in the community, feature with the doctors using and recommending the product to some of their own personal patients, would increase the loudness of the brand name and help foster word-of-mouth, an essentially low-cost jump of marketing.