Assessment of the Red Bull Business Plan

Assessment of the Red Bull Business Plan Red Bull is an adaptation of the Thai energy drink Krating Daeng, which means Red Bull. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Together with his son, Chaleo owns a controlling 51 percent interest in the company; however, Mateschitz is responsible for the companys operations through the Austrian company Red Bull GmbH.[1] 1.1 Product Red Bull is a sweet, caffeinated drink aimed to give consumers the high energy kick. Available only in rather expensive 250ml cans, 350ml bottles, with 4 packs and only two flavours (original or sugar-free). It contains caffeine, taurine, glucuronolactone, and B vitamins. Founded in 1984 by Austrian businessman Dietrich Mateschitz, Red Bull has become the worlds leading energy drink, a staple in many young, and active peoples lives. 1.2 Competitors Big global companies such as Coca Cola and Pepsi have introduced their own energy drink versions to their product base. Mother (by Coca Cola), Amp (Pepsi), V, Battery, 180, RedEye and Bennu being just some in the ever-growing energy drink market. Competition also presents itself in original sports drinks, such as Gatorade (Pepsi) and Powerade (Coca Cola). Furthermore, premixed alcoholic drinks like the Smirnoff range form part of the competition. 1.3 Industry Red Bull has becoming hugely successful and operates within the global soft drink marketplace. Within the soft drink industry its niche is the energy drink market, of which Mateschitz was largely responsible for creating. Red Bull currently is the leading energy drink across the entire globe. It holds 70% of the market worldwide (Gschwandtner, 2004). Once the drink was passed by health ministries, Red Bull entered the Austrian market, soon thereafter then moved into Germany, United Kingdom and the USA by 1997. 2. Needs, Wants and Demands satisfied by Red Bull 2.1 Needs There are three basic human needs that Red Bull satisfies, physical, social and individual needs. Human needs are states of felt deprivationà ¢Ã¢â€š ¬Ã‚ ¦ marketers do not invent these needs; they are a basic part of human makeupà ¢Ã¢â€š ¬Ã‚ ¦People in industrial societies might try to find or develop objects that will satisfy their needs. (Kotler et al. 2006) Firstly, a physical need is when 4.1. Recommendations For Red Bull To Sustain Their Marketing Momentum The marketing strategy of Red Bull can be considered as one of the most successful one over the years. Red Bull has been famous for building a beverage brand without relying on mass-media. The central component in all marketing activities of Red Bull was Word- of mouth. Besides, Red Bull also created adult cartoon advertisement, pushed trial programme, invented an extensive network of events, sponsored leading athletes of extreme sports and branded refrigerated sales units to complete their marketing strategy. However, in order to sustain the marketing success, besides their traditional marketing campaign, we think that Red Bull need to take the following actions: Ø Boosting mass-marketing campaign to embed the image of Red Bull an energy drink- in customers minds: in the current harsh competition market, where multiple brands of energy drinks are available, it is hard for Red Bull to keep their position as the first choice in customers minds when they need an energy drink if customers do not have chance to see the image of Red Bull regularly. Therefore, now it is the time for them to use other tools like billboards, banner ads or posters at the public places to maximize contact with customers. Ø Increasing advertising on the internet: as the internet is so popular now and more and more people spend much of their time surfing the internet, Red Bull also needs to popularise their brand through some activities on the internet like creating some extreme games online and advertising on appropriate websites which are quite familiar with students and business people in different countries. Ø Diversifying their products: Red Bull should show their innovation to customers to freshen the image as well as to create entry barriers against other competitors through product diversification. They can introduce new kinds of drink with more vitamin plus or more flavours but they have to make sure that the new kinds are also energy drinks to maintain the Red Bull Equity Red Bull Brand Equity According to Keller (2008, p 53), brand equity is the strong, favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at the point of purchase, then brand name, logo, packaging and the other elements of brand recognition are important factors. If the buy decision is made before arriving at the point of purchase, then brand recall is centrally important. Duncan (2005, p 140) concludes that low-involvement purchase is usually done for products that are relatively cheap, bought frequently, and are low risk. In such cases, in addition to traditional advertising with its reach and frequency drills, it would be productive to spend time getting the name, logo and packaging correct. Red Bull did just this. The Pearson Case Study 4 (2006, p 70) describes how Red Bull selected a distinctive, slim can. They also created a prominent and eye-catching logo of two bulls and a yellow sun. Package wording effectively communicates the products benefits: Energy Drink. The packaging is an important part of the branding, as we might expect for a low-involvement product. Pearson Case Study 4 goes on (p 70) to note that changing the carefully selected package elements, in Germany substituting a glass bottle for the slim can, resulted in a dramatic drop off in sales. To increase brand recall, Keller (p 55) advises that a slogan or a jingle can establish the memory linkages that improve recall. Pearson Case Study 4 (p 69) relates that Red Bull developed an effective slogan, Red Bull gives you wiiings. They use little advertising but when they do it consistes of unusual animated shorts that end with the Case 2 Red Bull Red Bull, using unconventional marketing tactics, has uniquely positioned itself in the beverage industry. Red Bulls unique positioning has allowed it to capture a considerable amount of the energy beverage market share in the countries it is distributed in. Although the companys financial information is not released to the public, it appears Red Bulls marketing strategies have been successful in terms of market share, revenue, and units sold. While I personally think overall the tactics will prove successful for years to come, the same mysterious quality surrounding the drink that has proven successful currently likewise has the potential to erode the brands equity in the future. Unique positioning strategies targeting high-school burnouts and college students, nightclubbers, and athletes have built the brands equity. Grassroots marketing campaigns emphasize the drinks image as being a cool and trendy drink for cool and trendy young adults. Word of mouth and an intentionally vague strategy have made the brand mysterious. By not emphasizing what the company itself feels are the products strengths, it allows consumers to decide for themselves, as well as facilitates the emergence of rumors, some quite outlandish, adding to the drinks perceived value and increasing the brands equity. Red Bull does not have a passive hand, however, in the marketing of its energy drink. The company provides college students free drinks to give away at parties and owns sports teams and events. All of these branding events, unconventional as they are, align well with the products perceived unconventionality, and are strong elements of the brands strong equity, many of the tactics, including those contributing to the lack of public information concerning the company and the Red Bull drink, also provide the potential to erode the brands equity. Health officials have concerns over its ingredients and it has not been approved for sale in Canada or France. It has been linked to a number of deaths and it appears particularly dangerous when mixed with alcohol. The company also has created untrue documentaries. As Bob Walker states in his article Observer Bull Marketing, Red Bull has never let the truth get in the way of its brand message. As more and more consumers are becoming health conscious consuming less carbohydrates and sugars, seeking out organic foods, and being weary of what they put in there bodies, they will be less likely to drink Red Bull, especially with the uncertainty regarding the effects of its ingredients. I have never had a Red Bull and would not put something made of ingredients of uncertain effects in my body. Further, although the company contends it does not market Red Bull in bars or for use in conjunction with alcohol, many bars carry Red Bull and the majority of Red Bulls college-aged consumers drink it in conjunction with alcohol, particularly with vodka, an obvious dangerous mix, as Red Bull is an upper and alcohol is a depressant. Although I may not be representative of the majority of consumers, the companys somewhat deficient corporate ethics make me cautious of trusting the brand and wanting to try its drink. As the number of reported deaths increase and speculation over its potentia lly harmful health effects grows, brand equity will likely erode. While one might argue these factors serve to further contribute to the brands mystique and therefore increase equity, over time I think lack of public information and an increase in negative publicity will erode the brands equity. The fact that France and Canada have not approved Red Bull for sale in their countries is indicative of a less than inconsequential health issue surrounding the drink and the lack of ability of the company to reach these markets prevents the company from building brand equity in these locations, no matter how well marketed the product may be.

Australian Vocational Education and Training Essay -- Australian Educa

This essay discusses on the Australian vocational education and training (VET) as a formal learning system that is intended for out-of-school youth who are past secondary education. It explores the drivers that shape the economic, social and political contexts in which VET was established like human capital theory, changing nature of work, globalisation, lifelong learning and the learning society. The paper analyses and evaluates the VET strands and mode of delivery and argues that VET is a good channel for out-of-school youth to be mainstreamed to the job industry but the mode of delivery is not sustainable. The experiences of VET practitioners interviewed and the researches on disengaged learners and reasons of early leavers were used to support the argument. It also explains the impact of VET had on my institution and the implication on my teaching practice using the concepts of reflexive modernisation, globalisation and lifelong learning. The formal education system in the Australia is divided into three levels: (i) basic education which is handled by the Department of Education (DepEd), (ii) technical/vocational which is handled by Technical Education and Skills Development Authority (TESDA), and (iii) higher education which is handled by Commission on Higher Education (CHED). In addition, there is a preschool level and a non-formal component that provides basic literacy and livelihood skills to out-of-school youth and adults who have either not attended school at all or who dropped out of school early. Basic education, which usually starts at age six, is divided into 7 years of primary schooling and 5 years of secondary schooling. TESDA provides pre-employment preparation in middle-level technician and craft skills. At the... ...ok of readings. And, this time I made use of NCVER which is indeed a very good resource for teachers of adult education. Lastly, I conferred with my mentor as regards to this assignment because she is directly involved with VET and interviewed VET practitioners for me. The part of my assignment I consider the weakest would be the implications of VET in my teaching practice because I know I need to substantiate my explanation on the identified implication however perhaps because I am not directly involved with VET I cannot really reflect on how I should view my teaching practice. On the other hand, the part of my assignment that I consider the strongest are the three arguments I discussed against VET mode of delivery because I was able to back up my arguments with researches, concepts and experiences of VET practitioners to stress my point.

Esther and Book of Job Comparison Essay

In one of the assigned readings, I came across story of a Jewish woman named Esther who had suffered from cancer. The uniqueness of her journey touched me incredibly when I learned about her own personal struggle with the disease. It is an amazing but sad story in the sense that Esther copes with her cancer in a shame related way, believing that she is suffering from her sins. Esther is unhappily married and ends up having an affair with her boss, and she perceives cancer as a punishment from God for her sin. As told in the story written by Dr, Jerome Groopman in book the â€Å"The Anatomy of Hope†, Esther waits quite a long time before seeking treatment, and her tumor is very large before she decides to receive medical attention. The author of the books shares his own experience as a resident in the hospital, getting into depth about her family issues, problems, and reactions to her illness. Esher’s character can be compared with similar reading from the bible called â€Å"Book of Job† in that both characters believe to be suffering by the hand of Satan, although this is not true in reality. In this particular reading, Satan comes to accuse wealthy Job before God. He insists that Job only serves God because God protects him, and Satan seeks God’s permission to test Job’s faith and loyalty. In Satan’s test, Job loses his wealth, family and health. Three of his friends come to try to comfort him and keep telling him that his tragedy is a punishment for past sins in his life. At this point, I was able to notice similarities to Esther’s experience in that she saw cancer as punishment for her infidelity. In the old testament of the Bible, Job’s friends tell him that he needs to remain humble and allow God to purify his life. Like Job, Esther is torn between believing in God’s punishment and willing to bet better. At first, she seeks the treatment way too late, but at least she does. She shares her secret with Dr. Groopman within a health venting session, also part of the healing process, and at this part we get to know Esther as a person not just as patient. Furthermore, after the dinner at Esther’s house and the significance of her husband’s prayer, Esther feels so guilty that she never follows up with her appointment and stops the rest of the treatment. Like Job, Esther is torn apart by her belief that she should suffer and often loses the will to place faith in God and hope for better health. The story of Esther ends tragically due to Esther’s unyielding feelings of guilt. She lost the battle with cancer and died after receiving treatment in the most advanced stage of the disease. On the other side, in the Bible, Job questions God and learns the valuable lesson about the sovereignty of God and his need to trust in Lord. After Job places trust in God, his prosperity and health returns. Here is where Esther and Job differ. While Job regains his faith and his prosperity, Esther is continually haunted by shame and consequently loses her health. I think that God’s desire was to purify Esther, and that could be reason behind her disease, but Esther not seeking treatment was her own negative way of coping with the sin. Esther did not believe in God’s will, for her to be purified, and she suffered until her death. In my opinion, Esther was so focused on the idea of punishment that she missed the whole point of purifying her soul. I think of God as the greatest, and it is hard for me to believe that our Lord would want Esther to suffer without the treatment. Job in the bible submitted himself to God and regained his lost goods, but Esther did what she believed was right but she ended up dying at the end. Esther did not want to receive chemotherapy thinking she did not deserve it, and her mind was full of doubt. Both characters achieved purity at the end, but Esther’s was not aware of it. She allowed punishment and suffering to continue. The lesson from the bible is that we need to trust and obey God. Some things cannot be thoroughly explained in human terms, but we still need to always submit to His good will.

25 Growth Hacks Your Content Marketing Desperately Needs

25 Growth Hacks Your Content Marketing Desperately Needs Growth hacking is a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, according to Wikipedia. When your product is your content, applying growth hacks to it makes perfect sense. If theres anything you want for your content, its exposure. 25 #GrowthHacks That Will Amplify Your Content Marketing Why Do I Need Growth Hacks For My Content Marketing? One of the things that we have been talking about quite a bit on this blog is a concept that we've come up with called content hacking. It's about learning to get more from your content than just another blog post with the occasional tweet. It's about using your content to drive maximum traffic and lots of attention. It's about getting results, in other words. After all, why else would you be creating content? With that in mind, here are 25 killer ways that you can hack your content marketing, in no particular order. 1. Write Awesome Headlines Headlines matter.  A  lot. You already know this, yet you still write mushy headlines that don't always drive results. Why do you do this? If you needed further proof at just how important a headline is, consider Inbound.org, a site that is about "voting" up content based on the headline. Maybe that isn't how it is supposed to work ideally, but a simple scroll through the homepage and it's easy to see that headlines  are a factor.   Recently, I took some advice from Upworthy.com and started writing a minimum of 25 headlines for every blog post  (we'll talk more about this in a bit) that I write. It hasn't always been easy, but it has paid off well. My headlines are better than before, though I am sure that I still have a long way to go. Write headlines that get people to want your full content even if all they have to go on is that headline. Write Better Headlines With A  Free Headline Analyzer The headline analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Try The Free Headline Analyzer Now 2. Make Content More Sharable How easy is it for your readers to share your content? It's not that readers are lazy, but they aren't going to work too hard to share a post; you need to make it easy for them. I'm sure you have a few share buttons, but are you placing sharing options within your post itself? Simple WordPress plugins like and Markerly allow you to make the content in your post shareable with a simple click. These are important triggers that you can use to get your readers sharing content for you. Create beautiful boxes in your blog posts. #ClickToTweet 3. Test Share Button Positions Where are the share buttons on your page? Are they above or below the fold? Believe it or not, but it can make a difference.  AddThis (one of the leading social sharing tools) suggests that social share buttons placed "above the fold" performed the best for most sites. Keep your button near the top of the page: Avoid making your readers scroll to find your sharing button. It is okay to have the button at the top and bottom of the page, but  users will find it easier at the top. Of course, this may not be the case for each site, so it is important to try out a few different arrangements. In some situations, you can even keep them fixed to the side of your blog post. 4. SEO Keywords For Targeting It feels like SEO is becoming a bit less important in the new order of content marketing, but I am not convinced that it shouldn't matter at all. One of the big benefits of choosing keywords is that it keeps you in touch with your audience. You will know what they are searching for, and what is on their mind. I recommend learning how to use Google Adwords to find keywords that work for your audience. Generate a list, and write a post to go with each group of keywords. There are several plugins out there that will keep you honest. WordPress SEO Plugin:  Yoast's plugin is certainly the most popular SEO plugin out there, and it's pretty powerful for being free. It will analyze the content in your post to make sure that it is staying true to your keywords. It is a must-have for every blogger. Scribe:  While it requires a monthly fee, Scribe makes it even easier to analyze your content and make sure that you are staying true to your keywords. I have found it to be the best plugin available for content analysis, and well worth the price of admission. 5. Let Your Content Lead To A Call To Action Every time someone reads your content, you should be leading them to an inevitable call to action. On the blog, we provide a sticky header  that offers our readers all of the helpful guides we've ever written in exchange for a simple email address. This simple header  leads to hundreds of new "leads" each month. It's simple, helpful, and worth including on every post. Neil Patel does a great job of asking for action from his readers at the bottom of every post. There is nothing wrong with asking as long as you are providing value to your readers. 6. Add A Pop-Up. Yes, A Pop-Up. Ok, now let's take it one step further. Maybe you need to make your call to action a little more actionable like this pop-up ad from GrooveHQ. Groove's super-compelling pop-up. Who wouldn't want to grow their business? I know that pop-ups aren't always well-loved, but they do work. It's hard to argue with results. Give the OptinMonster plugin a try, and grab the 'exit intent' add-on while you do. This plugin will only "pop-up" on readers that are already leaving your site. What do you have to lose? You also need to pay close attention to the text on your pop-up. For example, take a look at Groove's language above.  Who doesn't want to grow their business? This is a compelling call to action. Make your call to action something that no one can refuse. 7. Gamify Your Blog Gamification is subject unto itself, but it takes advantage of a key component of growth hacking–the desire to make what we do and what we think, as readers, public.  There is a unique human desire for connectivity and personal sharing that makes sites like Facebook and Twitter work. Why not use this for your own site? Poststat.us, a site that uses Love It Pro to gamify its reading process. One of the ways that we can do this is with a WordPress plugin call Love It Pro. This simple plugin allows visitors to 'vote' on your posts with a simple button. You can track your most loved posts in a sidebar widget, or use them as a way to prioritize them on your homepage. This simple gamification will make your content all the more sticky. 8. Use Your Network For More Than Self-Promotion So often, we think about our blog and social networks as outbound channels–channels for sharing our content with others, but not necessarily connecting with them.  Chris Lema is a blogger who knows better. Lema blogs regularly about the products he loves and people that he respects. He is a well-know force in the WordPress community simply because of his willingness to reach out and give generously.  Jump on Chris's email list, and you will know what I mean. It may not sound like a content marketing growth hack at first, but using your blog to make friends with key players in your industry is a great idea, a great way to make friends, and a method of building referrals and shares. 9. Guest Blogging Yeah yeah yeah, Matt Cutts said that guest blogging is dead. He didn't mean it. At least not really. Guest blogging as a link-building tool is dead, but as a way to build trust and awareness for your personal brand, it is very much alive. Guest blogging is still a powerful method  for promotion and professional networking if you're doing it right. Referral links from guest posts provide consistent traffic and recognition. At , we've had an aggressive guest blogging campaign since launch, and there isn't a day that it doesn't pay off. As you can see, many of our top referrals come from guests posts day in and day out. This doesn't even take into account the 'street credit' that we build by writing on these blogs. Guest blogging is still a classic way to hack your content marketing. 10. Think Beyond The Borders As a blogger, it can be pretty easy to think only in terms of our own blog, but if we were honest with ourselves, we'd see that there is a whole big world out there. Modern content marketers need to think beyond the borders of their blog and take their content elsewhere. Here are a few ideas: Videos on YouTube Podcasts and audio content Udemy course, or Skillshare Slideshow Quora, or other answer sites Forum contributions The thing that we have to keep in mind is that our content is still connected to us and to our own authority, no matter where it's hosted. Building traffic isn't always about the traffic. Sometimes it's about the authority and relationships that we build. That's what makes it a perfect growth  hack. 11. Write Longer Copy Blogger Neil Patel recently published a great post regarding  search rankings and post length  on his blog. In his research, he discovered an "average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words." I did my own research and found very similar results. So, what does that mean for you? Well, clearly you need to write more! Source  Quick Sprout No matter how we spin the results, longer copy is rewarded by Google. As pointed out in my own research, content length isn't the only key to success–quality still matters–but you  have to know that the length of your post matters a lot. 12. Write More Headlines, At Least 25 It may sounds like old news, but your headline is one of the most important aspects of your post. If you mess it up, you lose your chance at ever achieving a real content hack. Upworthy.com knows a thing or two about headlines. In their slide deck The Sweet Science Of Virality,  they emphasize the importance of the headline again and again. More importantly, they emphasize the value in writing a minimum of 25 headlines for each post. The full Upworthy presentation is excellent, and definitely worth a look, a bookmark, and possibly even a print out. It's that good. We also break down the results a bit further here, and provide some details on WHY writing more headlines works so well. 13. Shoot For Virality Speaking of Upworthy.com, there is a lot more that we can learn from them. Their entire model is built on the simple idea that they can manufacture virality with the right formula. You may think that it can't be done, but they've come as close to it as anyone, and they've even given us a few of their keys for success. It seems that the key is to be a true connoisseur of human nature. You need to understand how people think. As a blogger, trying to understand what motivates people to share content is an important step in the process.  Upworthy has invested the time in understanding this, and it has allowed them to virtually manufacture viral growth. As content hackers, we should certainly try to do the same. 14. Link To Your Posts From Your Posts We all know that links are a good thing when it comes to the search rankings and the web, and we all want others to link to our content. But what about linking to our own content for a change?  Google rewards this behavior as well, and it is an important step in the blogging process. The trick is to choose key phrases in your new blog post that can be cross-linked to other posts on your blog. For example, if you have written a blog post for the keyword 'write better headlines,' it would make sense to link to that post using a variety of phrases such as 'here's how we write great headlines,' or 'writing better headlines is easy.' As Google indexes your page, it will take into account both the link, and the text that you are using to connect the two posts. The result is better ranking for you. 15. Infographics One of the lessons that many content marketers have been learning lately is that the more time you spend on your content, the more likely you will have a pay-off. The more time you spend on your #content, the more likely you will have a pay-off. #bloggingHard work and effort matter, and this applies to your content. This is something that Moz engineer  Ã‚  Dr. Peter J. Meyers calls big content. Infographics, particularly well-researched ones, can certainly fall into this category. Our recent infographic on content hacking resulted in 10x more shares than our more conventional posts, and it is still bringing in new traffic each day. If the key is better content,  infographics are a fun way to go about it and a relatively easy way to growth hack your content marketing. 16. Offer A Free Course Creating content that you can reuse in multiple different ways is a huge content hack. A great example of this is a blog series that you turn into an ebook or an email autoresponder course. Serious content hackers learn to stretch their content as far as it will go. Udemy.com is a great place to offer your free or paid online course. Online learning is a currently undergoing huge growth, and it's a great place to showcase your reusable content. Sites like Udemy, Google Helpouts,  or Skillshare allow you to create step-by-step courses for your audience. You can choose to give them away for free, or to sell them for a profit. Either way, it's a great way to get more life out of the content that you created, and find new fans who discover you through your course. 17. Tell A Great Story In 2013, Groove did a really brave thing. They shut down their content marketing blog, a blog that was already bringing them 10,000 unique visitors each month. It was both a bold move and, as it turns out, a great idea. Groove decided to shift their story from "generic evergreen content" to the story of their own success. Now Groove is sharing intimate details about their journey to making 500k in revenue each month. It's a bold move, and requires an unprecedented level of transparency. Fortunately though, it has paid off in spades. In the first 5 weeks of the new blog, Groove gained 5,000 new email subscribers! It's hard to argue with results like that. This comes back to some of the things I mentioned about virality: We love connecting to others on an emotional/personal level. Stories and transparency help bridge that gap. A great way to hack your content marketing is to use this natural instinct of people wanting to know and connect in this way to your advantage. 18.  A/B Test Your 'About Us' Page Your 'About Us' page is one of the most visited areas of your website. Unfortunately, it’s often one of the most ignored, especially when it comes to a good call to action. Use some of the advice from this article to create a second version of your About Page and test out your changes with Optimizely, a service that helps you with A/B testing. For some inspiration, take a look at how Copyblogger places an effective call to action right in the middle of their About Us page. You're telling people who you are. Why wouldn't you give them the opportunity to connect now that they've gotten to know you? 19. Get Good At Email Marketing It's 2015, but email is not extinct. Freelance writer Barry Feldman wrote an email marketing mega-post on the entire subject that covers it from top to bottom, but the easy summation of it is this: Email marketing is a tactic that you must get right. Over and over again, it's been proven that email marketing will consistently result in more conversions and more paying customers than social media. It is just that good. At , email marketing is a major part of what we do. We offer several opportunities for readers to join our Content Marketing Update each week. It's an email newsletter that is filled with the most recent content marketing articles from around the web. It is a simple product, but it still brings in hundreds of new signups each week. The bottom line is that email works, and if you aren't using it to the fullest potential, you need to be. It's the classic way to growth hack your content marketing. Recommended Reading:  21+ Easy Ways To Build An Email List That Will Skyrocket By 552% In 1 Year 20.  Share Visuals Buffer looked into their tweets a while back and found they got 150% more clickthroughs when they shared images with their tweets instead of just text alone. But what if you could get even more engagement with your social messages than Buffer? Can you master the #hashtag better than @jimmyfallon? https://t.co/A4SrKpeQPi pic.twitter.com/uJBAhtQFt9 (@) October 27, 2015 When we started researching the best ways to get the most clickthroughs from social media, we started sharing a few GIFs in our tweets. Those  tweets got 22.3% more engagement than our tweets with graphics alone- and 166.6% more clickthroughs. Motion in social media feeds can stop scrollers dead in their tracks. If you're using plain text social messages, think of hacking your networks with images, GIFs, and videos. 21.  Grow Your Google+ Audience Search is now social, and one of the best ways to get noticed on search is to get noticed on Google+, Google's own social network. Many brands have a presence on Google+, but place little priority on the network because they've focused on Facebook or Twitter. Now is the time to change that. The more people that have you in your Google+ circles, the more likely you are to show up in social search, the default setting for Google searches. Weight is put on those in your circles when it comes to the search results on this setting. You want to show up in other's searches? Get in their circles. These days, SEO is all about social connections and great content, so getting as embedded as you can in the Google+ network only makes sense. This is a simple content marketing hack–get more followers on Google+. Get found in Google search. 22.  Promote Your Content On Social Media More Than Once In case you haven't heard, it's ok to promote your content on social media more than once. Networks like Twitter actually require it for true success. One of the easiest ways to grow the number of readers for each post you write is to simply share it more often. If each share results in a few new clicks, the math should take care of itself pretty quickly. At , we not only make this process easy by connecting social media scheduling right to your blogging workflow, we also provide a detailed guide on how to promote your content on social media (more than once). 23.  Autoresponder The Universe Email-based autoresponder courses are an epic content marketing growth hack that you should be using to grow your blog. They're not the same as your regular email newsletter. Instead, they are simple courses that drip content to your readers as soon as they sign up for your email marketing mailing list. They are a great way to drive deeper engagement with your readers, and keep them connected to your brand. Our "6 Free Marketing Tips" autoresponder course is consistently one of our best methods for driving new email addresses to our list. It is a major source of new leads for our product, and (shhh...don't tell) was put together using content that we originally created ages ago. That's right, autoresponder courses are a great way to recycle older content for a new audience. 24.  Make Your Blog Faster Faster? Yes, faster. Back in 2010, Google engineer Matt Cutts announced that Google is now factoring site speed into search rankings. So, it only makes sense that you would make your blog as fast as possible. Credit: Search Engine Journal One of the things that happens with blogs, especially WordPress-driven ones, is that we fill it up with a bunch of crummy plugins and themes that degrade our site's performance slowly over time. It's important that you spend some time reclaiming that speed and improving how you rate on Google. While it can be a bit technical, WPMU DEV has a great guide for speeding up your WordPress blog. Follow it, speed things up, live long and prosper. 25. Promote Your Content Mercilessly One of the biggest mistakes that content marketers make is that they focus more on the content than its promotion. While it is true that great content can "rise to the top," the biggest winners are still the ones that promote themselves the best. The best content marketers aren't the best at making content – they are the best at selling it.There are a ton of ways to growth hack your content marketing, but none of them compare to promoting your content mercilessly, and fighting for each new visit. Don't make the big mistake of assuming that if you write it, they will come. You have to go out and tell people about what you've written. What Content Marketing Growth Hacks Will You Rock? Content hacking is, at its core, all about making your content easy to find, consume, and share. Anything that helps break down barriers to these three foundational concepts is a content hack worth trying. What content hack has worked the best for you?

Sun Also Rises Quotations essays

Sun Also Rises Quotations essays Robert Cohn was once middleweight boxing champion of Princeton. Do not think I am very much impressed by that as a boxing title, but it meant a lot to Cohn. He cared nothing for boxing, in fact he disliked it, but he learned it painfully and thoroughly to counteract the feeling of inferiority and shyness he had felt on being treated as a Jew at Princeton (pg.11) These lines begin the novel, providing a brief biography of the character, Robert Cohn. The narration is in first person perspective of Jake Barnes who is a fond friend of Robert. This small passage presents many of the themes that the novel goes on to develop, such as competitiveness and resentment between men and their insecurities. Cohn suffers from the feelings of inferiority because he is Jewish, wealthy and rather unsocial and shy. His substantial amount of wealth prevents him from clearly relating to others around him when at Princeton. The inferiority that Robert feels is his excuse to seek competitiveness. He becomes a boxer to heighten his social standing as well as hiding his feelings of weakens through the violence of such a sport. Even though he detests boxing all together, he is very persistent and continues to improve his skills. This later proves to be harmful, as Jake and Brett can no longer handle his insecurities. The tone of arrogance in this quotation is quite evident. It gives the reader a sense of jealousy towards Robert and they begin to think about what may happen if his quest for acknowledgement will pay off. If Roberts social position is firmly established, Robert will become too overconfident. In fact, the next few chapters reveal him gaining more social recognition. He becomes too proud and cocky with all of this attention. His self-righteousness forms hatred and resentment towards himself from his fellow friends. The hostility expressed by Jake and his friends, was simply formed through their own jealousy of ...

Mies van der Rohe architecture Term Paper Example | Topics and Well Written Essays - 1250 words

Mies van der Rohe architecture - Term Paper Example Mies is known for the spiritualization of technique and he was an architect with the special ability to reduce all the problems of his character to the essential simplicity of his architecture. Significantly, the modern style in architecture commonly referred to as High Modernism was introduced in United States of America mainly by Mies van der Rohe and Walter Gropius. Mies van der Rohe worked as the director of Germany’s most famous design school, Bauhaus, during 1930-33 and he started applying the Modern architectural style to his works. The liberal members of the Bauhaus such as Mies and Gropius found their way in due course to America when it was disbanded by the Nazis and they reworked the modernist architecture in the 1940s and 50s. As a proponent of the modern architecture, Mies defined interior spaces with modern materials like industrial steel and plate glass in his mature buildings. One of the characteristic features of his style of architecture is that it made use o f minimal framework of structural order and he is the most important architect of the modernist and late-modernist architecture. Significantly, Mies van der Rohe is highly recognized for his skin and bones style architecture and his modernist architecture is esteemed for its plain surfaces and straightforward rectangular shapes which was adapted to the corporate skyscrapers, apartments, and university buildings. As E. C. Relph maintains, â€Å"his plans were simplicity itself. All the buildings were arranged in lines and at right angles, and their basic form was that of a carefully proportioned cube expressing the structure of steel columns and beams as perfectly as possible. The slogan Mies invented to express his design philosophy was ‘Less is More’.† (Relph, 191) Therefore, it is fundamental to maintain that the modernist architecture style introduced by Mies has been noted for simplicity and the skin and bones style achieved grand success in modern architectu re. This paper makes a profound analysis of Mies van der Rohe architecture in order to realize how his work relates to ‘modernism’ we can appreciate today. Born as the son of a stonemason, Mies van der Rohe received practical experience in construction during the early stages of his life and his later architecture style proved to be the milestone in modernist architecture. Soon he became Germany’s most important architect of his time and severed as the director of Bauhaus where he applied his Modernist architectural principles to his works. Whereas his early designs as an independent designer show the influence of Schinkel, he rapidly grew into a Modernist architect with original designs and styles, and his concept of a transparent skyscraper marked a new step towards Modernism. However, due to the scantiness of material science and construction techniques, it took more time for him to establish as the leading proponent of High Modernism. In 1938, he became the h ead of the architectural school at the Illinois Institute of Technology in Chicago and he redefined Modern architecture with a string of important commissions in the following years. â€Å"The elevated glass cube of the Farnsworth House (1950) in Plano, Illinois, took ideas of open, simple interior spaces to their extreme. The pristine steel and glass tower of the Lake Shore Drive Apartments (1951) in Chicago were hailed as perfect new renditions of this building type, and the Seagram Building (1958) in New York was viewed as the prototypical new skyscraper.†

A Madmans Diary by Lu Xun Essay Example | Topics and Well Written Essays - 250 words

A Madmans Diary by Lu Xun - Essay Example From the visit, he learns about the younger brother’s tribulations; he suffered from a mental condition, but he recovered and has since relocated to another area. The narrator is given a diary by the older brother whereby an account of the younger brother’s illness was kept. This is the diary referred to as the ‘Madman’s Diary’ by the narrator, and its contents constitute the bulk of the story. From the diary, we learn of the extreme paranoia of the protagonist during the time of his illness (Xun & Nadolny 36). The story describes about social conditions in china at the time. The diary talks about cannibalism, which is a common practice in Chinese history and culture. During the early 1900s, Chinese people were desperate as a result of the extreme famine, and this culminated into cannibalism. It is this cannibalism that the protagonist describes during his illness by being paranoid that those surrounding him would soon or later eat him up. A deeper analysis of the story shows that the author was castigating and condemning Chinese culture at this time, whereby the strong in society devoured the weaker ones. The character that catches my attention is the madman himself. Even though he has crazy ideas about cannibalism, he typifies change in society. Despite his hardships, he struggles to get better, and later he gets a good job in another city. From his diary, he has given us insight into the Chinese society at that time whereby strong people ‘ate up’ weaker ones (Hsun & Yang